HubSpot APIs
HubSpot APIs are a set of RESTful and GraphQL APIs provided by HubSpot, a leading customer relationship management (CRM) and marketing automation platform. They enable developers to programmatically access and manipulate HubSpot data, such as contacts, companies, deals, and marketing assets, allowing for integration with external systems, automation of workflows, and custom application development. These APIs support operations like creating, reading, updating, and deleting records, as well as managing webhooks and analytics.
Developers should learn HubSpot APIs when building integrations between HubSpot and other business tools, such as e-commerce platforms, custom databases, or third-party services, to synchronize customer data and automate marketing or sales processes. They are essential for creating custom applications that extend HubSpot's functionality, like dashboards, reporting tools, or automated lead scoring systems, particularly in B2B or marketing-focused environments where centralized CRM data is critical.