In-App Messages
In-App Messages are a user engagement tool that displays targeted messages, notifications, or prompts directly within a mobile or web application's interface while the user is actively using it. They are commonly used for onboarding, feature announcements, promotions, or gathering feedback without interrupting the user flow. These messages are typically triggered by user behavior, app events, or predefined conditions to deliver contextually relevant content.
Developers should learn and implement In-App Messages to enhance user retention, drive feature adoption, and improve overall user experience by communicating with users at the right moment within the app. They are particularly useful for mobile apps, SaaS platforms, and e-commerce applications where timely engagement can reduce churn and increase conversions. For example, they can guide new users through onboarding steps, promote limited-time offers, or request app reviews after a positive interaction.