Infinite Scrolling
Infinite scrolling is a web design technique where content loads continuously as the user scrolls down a page, eliminating the need for traditional pagination. It dynamically fetches and appends new data, creating a seamless, uninterrupted browsing experience. This pattern is commonly used in social media feeds, e-commerce product listings, and content-heavy applications to improve user engagement.
Developers should implement infinite scrolling when building applications with large datasets where users need to browse content fluidly, such as social media platforms like Twitter or Instagram, or e-commerce sites like Amazon. It enhances user experience by reducing interruptions from page loads and keeping users engaged longer, but it's less suitable for content where users need to find specific items or track their position, as it can hinder navigation and accessibility.