methodology

Intuition Driven Design

Intuition Driven Design is a user experience (UX) and product design approach that prioritizes the designer's or team's instincts, experience, and gut feelings over extensive data or user research in decision-making. It relies on the assumption that skilled designers can anticipate user needs and create effective solutions based on their expertise and creative intuition. This method is often used in fast-paced environments or early-stage projects where time or resources for research are limited.

Also known as: Gut-Driven Design, Instinct-Based Design, Expert-Driven Design, Intuitive Design, IDD
🧊Why learn Intuition Driven Design?

Developers should learn about Intuition Driven Design when working in agile startups, rapid prototyping, or creative industries where quick iteration and innovation are key, as it can accelerate design processes and foster bold, visionary ideas. It's particularly useful in the initial phases of product development to generate concepts before validating them with users, but should be balanced with data-driven methods later to avoid biases and ensure usability. Understanding this approach helps developers collaborate effectively with design teams and appreciate the role of creativity in product building.

Compare Intuition Driven Design

Learning Resources

Related Tools

Alternatives to Intuition Driven Design