Microsites
Microsites are small, standalone websites focused on a specific topic, product, campaign, or audience, often separate from a main corporate website. They typically have a distinct design, URL, and content strategy to achieve targeted marketing, branding, or informational goals. They are commonly used for promotions, events, product launches, or niche content to enhance user engagement and SEO.
Developers should learn about microsites when building digital marketing campaigns, product launches, or specialized content hubs that require focused messaging and design. They are particularly useful for isolating high-impact initiatives from a main website's complexity, allowing for rapid deployment, A/B testing, and targeted analytics. Use cases include promotional campaigns, event registration pages, and product-specific information sites.