Minimum Marketable Product
Minimum Marketable Product (MMP) is a product development strategy that focuses on creating the smallest possible version of a product that can be successfully marketed and sold to customers, delivering core value while minimizing initial development effort. It builds upon the concept of Minimum Viable Product (MVP) by emphasizing not just functionality but also market readiness, including aspects like packaging, pricing, and support. The goal is to launch a product quickly to generate revenue and gather real-world feedback, while avoiding over-engineering or unnecessary features.
Developers should learn and use MMP when working in agile or lean startup environments where rapid time-to-market and early revenue generation are critical, such as in startups or competitive industries. It helps prioritize features that directly impact customer willingness to pay, reducing waste and aligning development with business goals. This approach is particularly useful for validating product-market fit, securing funding, or iterating based on actual sales data rather than assumptions.