Mobile Application Management
Mobile Application Management (MAM) is a set of technologies and services that enable organizations to manage and secure mobile applications on employee devices, focusing on app deployment, configuration, security, and lifecycle management. It allows IT administrators to control corporate apps without managing the entire device, supporting both company-owned and personal (BYOD) scenarios. MAM is a key component of enterprise mobility management (EMM) and mobile device management (MDM) ecosystems.
Developers should learn MAM when building enterprise or business-critical mobile apps that require secure distribution, data protection, and compliance with organizational policies. It's essential for scenarios involving sensitive corporate data, regulatory requirements (e.g., GDPR, HIPAA), or apps deployed in BYOD environments where full device control isn't feasible. Knowledge of MAM helps in integrating app-level security features, such as encryption, authentication, and remote wipe capabilities.