Product Marketing
Product marketing is a strategic business function focused on bringing products to market and driving their adoption and success. It involves understanding target customers, positioning products effectively, and creating go-to-market strategies that bridge product development with sales and marketing efforts. Key activities include market research, messaging, pricing, launch planning, and sales enablement.
Developers should learn product marketing to better understand how their technical work aligns with business goals and customer needs, especially in product-focused roles or startups. It helps in creating user-centric products, communicating value to stakeholders, and contributing to product strategy, which is valuable for roles like product managers, technical founders, or developers in customer-facing teams.