Product Positioning
Product positioning is a strategic marketing concept that defines how a product is perceived by target customers relative to competitors in the market. It involves crafting a unique value proposition and messaging to occupy a distinct place in the minds of consumers, often based on attributes like quality, price, or features. This process helps differentiate a product and guide marketing efforts to attract and retain customers effectively.
Developers should learn product positioning to better align technical decisions with business goals, such as when building features that support a product's competitive advantage or when communicating value to stakeholders. It is crucial in roles like product management, startup development, or marketing-focused engineering, where understanding market needs drives product success and user adoption.