Proximity Marketing
Proximity marketing is a location-based marketing strategy that uses technologies like Bluetooth, Wi-Fi, or GPS to deliver targeted content, advertisements, or notifications to users' mobile devices when they are in close physical proximity to a specific location or object. It enables businesses to engage customers in real-time based on their geographic context, often in retail stores, events, or public spaces. This approach leverages the ubiquity of smartphones to create hyper-localized and personalized marketing interactions.
Developers should learn about proximity marketing when building applications for retail, hospitality, events, or smart city solutions that require location-aware user engagement. It is particularly useful for creating mobile apps that send push notifications, offer coupons, or provide interactive experiences triggered by a user's presence near a beacon or Wi-Fi hotspot. Understanding this concept helps in implementing features like in-store navigation, personalized offers, or event-specific content delivery, enhancing customer experience and driving conversions.