Research Design

Research design is a systematic plan or framework for conducting a study, outlining the methods and procedures to collect, analyze, and interpret data to answer research questions or test hypotheses. It ensures the validity, reliability, and ethical integrity of research by structuring the approach, such as experimental, observational, or qualitative designs, tailored to the study's goals and context.

Also known as: Study Design, Research Methodology, Experimental Design, Research Framework, Investigation Plan

Why learn Research Design?

Developers should learn research design when conducting user studies, A/B testing, or data-driven product development to ensure rigorous and actionable insights. It is crucial for roles in UX research, data science, or academic settings, helping to avoid biases, optimize resource use, and produce credible results that inform decision-making.

Learning Resources

• book: Research Design: Qualitative, Quantitative, and Mixed Methods Approaches
• course: Coursera: Research Design and Methods
• video: Khan Academy: Research Methods
• tutorial: Simply Psychology: Research Methods
• docs: Google: UX Research Methods