Snapchat
Snapchat is a multimedia messaging app and social media platform developed by Snap Inc., primarily known for its ephemeral content where photos and videos (called 'Snaps') disappear after being viewed. It features augmented reality (AR) lenses, Stories that last 24 hours, and a Discover section for content from media partners. The platform is widely used for casual, visual communication among younger demographics.
Developers should learn Snapchat for building AR experiences through its Lens Studio tool, creating branded content or ads via its advertising APIs, and integrating social features into apps using its Snap Kit SDK. It's particularly relevant for mobile app developers targeting Gen Z users, marketers in social media, and AR/VR developers focusing on accessible, smartphone-based augmented reality.