Snapchat API
The Snapchat API is a set of developer tools and interfaces provided by Snap Inc. that allows third-party applications to integrate with Snapchat's features, such as sharing content, accessing user data, and creating augmented reality (AR) experiences. It enables developers to build apps that can post to Snapchat stories, use Snap Kit for login and sharing, and leverage Snap's AR technology through Lens Studio.
Developers should learn the Snapchat API when building social media integrations, marketing tools, or AR applications targeting Snapchat's large user base, particularly for Gen Z and millennial audiences. It's useful for creating branded content, enabling social sharing from apps, and developing interactive AR filters for campaigns or entertainment.