methodology

Unstructured Interviews

Unstructured interviews are a qualitative research method where the interviewer asks open-ended questions without a predetermined set of questions, allowing for flexible, conversational exploration of topics. They are commonly used in user research, market analysis, and social sciences to gather in-depth insights, understand behaviors, and identify patterns. This approach prioritizes natural dialogue over rigid questioning, enabling unexpected discoveries and rich contextual data.

Also known as: Informal Interviews, Open-ended Interviews, Conversational Interviews, Qualitative Interviews, Exploratory Interviews
🧊Why learn Unstructured Interviews?

Developers should learn unstructured interviews when conducting user research for software development, such as in UX/UI design, product discovery, or requirement gathering, to deeply understand user needs, pain points, and workflows. They are particularly useful in agile and human-centered design processes where iterative feedback is crucial, helping teams build more user-friendly and effective products by uncovering latent needs that structured methods might miss.

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