concept

Visual Hierarchy

Visual hierarchy is a design principle that organizes elements on a page or interface to indicate their importance, guiding users' attention and improving usability. It uses techniques like size, color, contrast, alignment, and spacing to create a logical flow of information. This concept is fundamental in user interface (UI) and user experience (UX) design to enhance readability and user engagement.

Also known as: Visual prioritization, Hierarchical design, UI hierarchy, Design hierarchy, Visual structure
🧊Why learn Visual Hierarchy?

Developers should learn visual hierarchy when building websites, mobile apps, or any digital product to create intuitive and effective user interfaces. It helps prioritize content, reduce cognitive load, and improve conversion rates by directing users to key actions or information. For example, in a web application, using larger fonts for headlines and contrasting colors for call-to-action buttons ensures users navigate efficiently.

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