White Labeling
White labeling is a business practice where a company produces a product or service that is rebranded and sold by other companies under their own brand name. In software development, this involves creating a generic application or platform that can be customized with a client's branding, logo, and design elements. It allows businesses to offer software solutions without investing in development from scratch, while providers benefit from scalable distribution.
Developers should learn about white labeling when building SaaS products, e-commerce platforms, or B2B software that targets multiple clients or resellers, as it enables rapid market expansion and reduces development overhead. It is particularly useful in industries like fintech, marketing tools, and content management systems, where companies want to offer branded solutions without technical expertise. Understanding white labeling helps in designing modular, configurable systems that support branding, theming, and integration workflows.