Applicant Tracking System vs Customer Relationship Management

Developers should learn about ATS when involved in HR tech, job application processes, or building integrations for recruitment platforms meets developers should learn crm when building or integrating business applications that require customer data management, sales automation, or customer support features. Here's our take.

Applicant Tracking System

Nice Pick

Developers should learn about ATS when involved in HR tech, job application processes, or building integrations for recruitment platforms

Pros

• Understanding ATS is crucial for optimizing resumes to pass automated screening, as many companies use these systems to filter candidates based on keywords and formatting
• Related to: resume-parsing, job-board-integration

Cons

• Specific tradeoffs depend on your use case

Customer Relationship Management

Developers should learn CRM when building or integrating business applications that require customer data management, sales automation, or customer support features

Pros

• It's essential for roles in enterprise software, SaaS products, or e-commerce platforms where tracking customer journeys, managing leads, and analyzing customer behavior are critical
• Related to: salesforce, hubspot

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Applicant Tracking System is a tool while Customer Relationship Management is a platform. We picked Applicant Tracking System based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Applicant Tracking System wins

Based on overall popularity. Applicant Tracking System is more widely used, but Customer Relationship Management excels in its own space.