Business Development vs Product Marketing
Developers should learn Business Development to better understand how their technical work aligns with business goals, enabling them to contribute to product strategy, identify market needs, and communicate effectively with non-technical stakeholders meets developers should learn product marketing to better understand how their technical work aligns with business goals and customer needs, especially in product-focused roles or startups. Here's our take.
Business Development
Developers should learn Business Development to better understand how their technical work aligns with business goals, enabling them to contribute to product strategy, identify market needs, and communicate effectively with non-technical stakeholders
Business Development
Nice PickDevelopers should learn Business Development to better understand how their technical work aligns with business goals, enabling them to contribute to product strategy, identify market needs, and communicate effectively with non-technical stakeholders
Pros
- +It is particularly useful for those in startup environments, leadership roles, or when building their own products, as it helps in securing resources, partnerships, and customer acquisition
- +Related to: sales, marketing
Cons
- -Specific tradeoffs depend on your use case
Product Marketing
Developers should learn product marketing to better understand how their technical work aligns with business goals and customer needs, especially in product-focused roles or startups
Pros
- +It helps in creating user-centric products, communicating value to stakeholders, and contributing to product strategy, which is valuable for roles like product managers, technical founders, or developers in customer-facing teams
- +Related to: product-management, market-research
Cons
- -Specific tradeoffs depend on your use case
The Verdict
Use Business Development if: You want it is particularly useful for those in startup environments, leadership roles, or when building their own products, as it helps in securing resources, partnerships, and customer acquisition and can live with specific tradeoffs depend on your use case.
Use Product Marketing if: You prioritize it helps in creating user-centric products, communicating value to stakeholders, and contributing to product strategy, which is valuable for roles like product managers, technical founders, or developers in customer-facing teams over what Business Development offers.
Developers should learn Business Development to better understand how their technical work aligns with business goals, enabling them to contribute to product strategy, identify market needs, and communicate effectively with non-technical stakeholders
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