Google Analytics 360 vs Matomo

Developers should learn Google Analytics 360 when working on enterprise-level web applications or e-commerce sites that require detailed, unsampled analytics and integration with other marketing tools meets developers should learn matomo when building or maintaining websites that require privacy-compliant, self-hosted analytics without relying on third-party services. Here's our take.

Google Analytics 360

Nice Pick

Developers should learn Google Analytics 360 when working on enterprise-level web applications or e-commerce sites that require detailed, unsampled analytics and integration with other marketing tools

Pros

• It is essential for roles involving data-driven decision-making, such as optimizing user experiences, tracking high-volume transactions, and managing large datasets through BigQuery for custom analysis
• Related to: google-analytics, google-tag-manager

Cons

• Specific tradeoffs depend on your use case

Matomo

Developers should learn Matomo when building or maintaining websites that require privacy-compliant, self-hosted analytics without relying on third-party services

Pros

• It is particularly useful for projects in regulated industries (e
• Related to: web-analytics, data-privacy

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Google Analytics 360 is a tool while Matomo is a platform. We picked Google Analytics 360 based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Google Analytics 360 wins

Based on overall popularity. Google Analytics 360 is more widely used, but Matomo excels in its own space.