Google Analytics 360
Google Analytics 360 is the enterprise version of Google Analytics, offering advanced analytics and reporting capabilities for large organizations. It provides deeper insights into user behavior, integrates with Google Marketing Platform tools, and includes features like unsampled data, BigQuery export, and dedicated support. It is designed for businesses with high-traffic websites and complex data needs.
Developers should learn Google Analytics 360 when working on enterprise-level web applications or e-commerce sites that require detailed, unsampled analytics and integration with other marketing tools. It is essential for roles involving data-driven decision-making, such as optimizing user experiences, tracking high-volume transactions, and managing large datasets through BigQuery for custom analysis.