Ad Mediation
Ad mediation is a technology platform that optimizes ad revenue for mobile apps and websites by automatically selecting the highest-paying ad from multiple ad networks in real-time. It acts as an intermediary layer between publishers and multiple ad demand sources, using algorithms to manage and prioritize ad requests based on factors like eCPM, fill rates, and user engagement. This helps maximize monetization while simplifying the integration and management of various ad networks.
Developers should learn and use ad mediation when building monetized apps or websites, especially in mobile gaming, streaming services, or content-heavy platforms where ad revenue is a primary income stream. It is crucial for scaling ad operations efficiently, as it reduces the complexity of managing multiple ad SDKs manually and ensures optimal revenue by dynamically routing ad requests to the best-performing networks based on real-time data and user context.