Batch Marketing
Batch marketing is a strategy where marketing campaigns are executed in bulk, targeting large groups of customers simultaneously with standardized messages, often through email, SMS, or direct mail. It involves sending pre-scheduled, non-personalized communications to a broad audience based on predefined criteria like demographics or past behavior. This approach contrasts with real-time, individualized marketing efforts, focusing on efficiency and scalability over personalization.
Developers should learn batch marketing when building or integrating systems for large-scale customer outreach, such as email newsletters, promotional blasts, or transactional notifications in e-commerce or SaaS platforms. It's particularly useful in scenarios requiring cost-effective, automated campaigns for lead nurturing, product launches, or seasonal promotions, where personalization is less critical than reach and timing. Understanding batch marketing helps in designing data pipelines, scheduling tools, and analytics for campaign performance tracking.