Behavioral Advertising
Behavioral advertising is a digital marketing strategy that uses data about users' online behavior—such as browsing history, search queries, and purchase patterns—to deliver targeted ads. It involves tracking user activities across websites and apps to build profiles, which are then used to serve personalized advertisements. This approach aims to increase ad relevance and effectiveness by aligning ads with individual interests and behaviors.
Developers should learn about behavioral advertising when building or maintaining platforms that rely on ad revenue, such as social media, e-commerce sites, or content publishers, to implement tracking and targeting features. It's crucial for roles involving data analytics, privacy compliance, or ad tech systems, as it helps optimize user engagement and monetization. Understanding this concept is also key for addressing ethical and legal concerns, like GDPR or CCPA compliance, in digital products.