Bing Ads API
The Bing Ads API is a programmatic interface that allows developers to build applications and tools to manage Microsoft Advertising campaigns, including Bing, Yahoo, and AOL search networks. It provides access to create, update, and retrieve data for ads, keywords, budgets, and performance metrics. This enables automation of advertising tasks, integration with third-party systems, and custom reporting solutions.
Developers should learn the Bing Ads API when building tools for digital marketing agencies, e-commerce platforms, or businesses running paid search campaigns on Microsoft's advertising network. It's essential for automating campaign management, syncing data with CRM systems, and creating dashboards for performance analysis, helping optimize ad spend and efficiency.