Broad Marketing
Broad marketing is a strategy that targets a wide, general audience with a single message or campaign, rather than focusing on specific segments. It aims to reach as many potential customers as possible through mass media channels like television, radio, and print. This approach is often used for products or services with universal appeal to build brand awareness and market share.
Developers should learn broad marketing when working on consumer-facing applications, digital products, or startups where reaching a large user base is critical for growth. It's useful in scenarios like launching a new app, promoting a widely-used software tool, or when resources are limited and a targeted approach isn't feasible. Understanding this helps in aligning product development with market expansion goals.