Client Side Analytics
Client Side Analytics refers to the collection, processing, and analysis of user interaction data directly from a user's web browser or mobile application. It involves embedding tracking scripts (like JavaScript) to capture events such as page views, clicks, form submissions, and user behavior in real-time. This data is typically sent to analytics platforms (e.g., Google Analytics, Mixpanel) to generate insights on user engagement, performance, and conversion metrics.
Developers should learn and use Client Side Analytics to monitor and optimize user experiences, debug issues, and make data-driven decisions for web or mobile applications. It is essential for tracking user journeys, A/B testing, and improving site performance, particularly in e-commerce, content platforms, and SaaS products where understanding user behavior directly impacts business outcomes.