Server-Side Analytics
Server-side analytics is a data collection approach where analytics events are processed on the server rather than in the client's browser. This involves sending user interaction data directly from the server to analytics platforms, bypassing client-side JavaScript tracking. It provides more reliable data by avoiding ad blockers, browser restrictions, and client-side manipulation.
Developers should implement server-side analytics when they need accurate, tamper-proof data collection for compliance, security, or business-critical metrics. It's essential for e-commerce platforms, financial applications, and any system where data integrity is paramount, as it prevents ad blockers from blocking tracking and reduces data loss from client-side errors.