CRM Platforms
CRM (Customer Relationship Management) platforms are software systems designed to manage a company's interactions with current and potential customers. They centralize customer data, automate sales and marketing processes, and provide analytics to improve customer relationships and drive business growth. Common features include contact management, lead tracking, sales pipeline management, and customer support tools.
Developers should learn CRM platforms when building or integrating customer-facing applications, such as e-commerce sites, marketing automation systems, or customer service portals. They are essential for businesses that need to scale customer operations, as they enable data-driven decision-making and streamline workflows across sales, marketing, and support teams. For example, integrating a CRM like Salesforce with a custom web app can automate lead capture and follow-up processes.