Customer Lifecycle Management
Customer Lifecycle Management (CLM) is a strategic business methodology that focuses on managing and optimizing the entire journey of a customer's relationship with a company, from initial awareness through acquisition, retention, and advocacy. It involves using data, processes, and technology to enhance customer experiences, increase loyalty, and drive revenue growth. In software development, CLM often integrates with CRM systems, marketing automation, and analytics tools to support customer-centric applications.
Developers should learn CLM when building or maintaining customer-facing applications, such as e-commerce platforms, SaaS products, or marketing tools, to ensure features align with business goals like customer retention and lifetime value. It's crucial for roles involving CRM systems, customer data platforms, or analytics dashboards, as it helps in designing user journeys, personalization engines, and loyalty programs. Understanding CLM enables developers to create more effective, data-driven software that supports sales, marketing, and customer service teams.