Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a technology platform that helps businesses manage interactions with current and potential customers. It centralizes customer data, tracks communication history, and automates sales, marketing, and customer service processes to improve relationships and drive growth. CRM systems often include features like contact management, lead tracking, analytics, and integration with other business tools.
Developers should learn CRM when building or integrating systems for sales, marketing, or customer support applications, such as e-commerce platforms, helpdesk software, or business automation tools. It's essential for roles involving customer data management, API integrations with platforms like Salesforce or HubSpot, or developing custom CRM solutions to enhance user engagement and operational efficiency.