Digital Market Research
Digital Market Research is a methodology that involves collecting, analyzing, and interpreting data about markets, customers, and competitors using digital tools and online sources. It leverages techniques like web analytics, social media monitoring, online surveys, and data mining to gather insights for business decisions. This approach enables real-time, cost-effective, and scalable research compared to traditional methods.
Developers should learn Digital Market Research to build data-driven products, optimize user experiences, and inform feature development based on market trends and customer feedback. It is essential for roles in product management, UX/UI design, and growth hacking, where understanding user behavior and competitive landscapes drives innovation and business strategy.