Email Marketing Tools
Email marketing tools are software platforms that enable businesses and developers to create, send, track, and manage email campaigns for marketing, communication, and automation purposes. They typically include features like email design templates, audience segmentation, automation workflows, analytics, and integration with other systems. These tools help optimize email deliverability, engagement, and conversion rates.
Developers should learn email marketing tools when building applications that require automated email notifications, marketing campaigns, or customer communication systems, such as e-commerce platforms, SaaS products, or content management systems. They are essential for implementing features like welcome emails, transactional notifications, drip campaigns, and A/B testing, ensuring reliable and scalable email delivery while complying with regulations like GDPR and CAN-SPAM.