Email Workflows
Email workflows are automated sequences of email communications triggered by specific user actions or events, designed to engage users, deliver information, or guide them through processes. They are commonly implemented in marketing, customer onboarding, transactional notifications, and user engagement strategies. These workflows leverage email automation tools to send targeted, timely messages based on predefined rules and user behavior.
Developers should learn email workflows to build scalable, personalized communication systems that enhance user experience and drive business outcomes, such as in e-commerce for abandoned cart reminders or in SaaS for onboarding sequences. They are essential for automating repetitive email tasks, improving customer retention, and integrating email systems with other applications via APIs, making them a key skill for full-stack and marketing-focused developers.