Engagement Metrics
Engagement metrics are quantitative measures used to assess how users interact with digital products, such as websites, apps, or content. They track user behavior, including actions like clicks, time spent, shares, and conversions, to evaluate the effectiveness and appeal of a product. These metrics help organizations understand user satisfaction, retention, and overall product performance.
Developers should learn about engagement metrics to build data-driven products that enhance user experience and meet business goals. For example, in web development, tracking metrics like bounce rate or session duration can guide UI/UX improvements, while in mobile apps, monitoring daily active users helps optimize features for retention. Understanding these metrics is crucial for A/B testing, performance tuning, and aligning development efforts with user needs.