Event Tracking

Event tracking is a method of collecting data about user interactions with a digital product, such as clicks, form submissions, page views, or custom actions. It involves instrumenting code to capture specific events and send them to analytics platforms for analysis. This data helps teams understand user behavior, measure feature usage, and optimize product performance.

Also known as: Event Analytics, User Event Logging, Behavioral Tracking, Event Monitoring, Click Tracking

Why learn Event Tracking?

Developers should learn event tracking to implement data-driven decision-making in applications, enabling A/B testing, user journey analysis, and performance monitoring. It's essential for web and mobile apps where tracking user engagement, conversion funnels, or error rates is critical for iterative improvements and business insights.

Learning Resources

• docs: Google Analytics Event Tracking Guide
• tutorial: Mixpanel Event Tracking Tutorial
• course: Amplitude Academy: Event Tracking Basics
• docs: Segment Event Tracking Documentation
• video: YouTube: Introduction to Event Tracking