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Eye Tracking

Eye tracking is a technology that measures and records where a person is looking (point of gaze) and how their eyes move. It typically uses specialized hardware like infrared cameras and software algorithms to analyze eye movements, providing insights into visual attention, cognitive processes, and user behavior. This technology is widely applied in fields such as psychology research, human-computer interaction, usability testing, and accessibility.

Also known as: Gaze tracking, Eye movement tracking, Oculography, Pupil tracking, ET
🧊Why learn Eye Tracking?

Developers should learn eye tracking when working on projects involving user experience (UX) research, accessibility features, or interactive applications where understanding visual attention is critical. It's particularly valuable for optimizing website layouts, designing intuitive interfaces, and developing assistive technologies for people with disabilities, such as gaze-controlled systems for those with limited mobility.

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