Mouse Tracking
Mouse tracking is a technique used to monitor and analyze user interactions with a website or application by recording mouse movements, clicks, and scrolls. It provides insights into user behavior, such as navigation patterns, engagement levels, and potential usability issues. This data is often collected through JavaScript libraries or specialized tools and visualized in heatmaps or session replays.
Developers should learn mouse tracking to improve user experience (UX) design, optimize website layouts, and identify friction points in user journeys, particularly for e-commerce, SaaS platforms, or content-heavy sites. It is used for A/B testing, debugging interface problems, and enhancing conversion rates by understanding how users interact with elements like buttons, forms, or menus.