methodology

First Click Attribution

First Click Attribution is a marketing analytics model that assigns 100% of the credit for a conversion to the first marketing touchpoint a user interacts with in their journey. It helps businesses understand which initial channels or campaigns are most effective at acquiring new customers. This model is particularly useful for analyzing top-of-funnel marketing efforts and optimizing acquisition strategies.

Also known as: First Touch Attribution, First Interaction Attribution, First-Click Model, First-Touch Model, First Click

🧊Why learn First Click Attribution?

Developers should learn First Click Attribution when building or integrating analytics systems for marketing platforms, e-commerce sites, or customer journey tracking tools. It's essential for data-driven decision-making in digital marketing, as it identifies the sources that initially attract users, helping allocate budgets to high-performing acquisition channels like SEO, social media ads, or email campaigns.