Heap Analytics
Heap Analytics is a product analytics platform that automatically captures all user interactions on websites and mobile apps, eliminating the need for manual event tracking. It allows teams to analyze user behavior retroactively without prior instrumentation, providing insights into conversion funnels, retention, and feature usage. The tool offers a visual interface for querying data and integrates with data warehouses for advanced analysis.
Developers should use Heap Analytics when building digital products that require deep user behavior insights without the overhead of manual event tracking, such as SaaS applications, e-commerce sites, or mobile apps. It is particularly valuable for product teams needing to iterate quickly based on data, as it enables retroactive analysis of any user action captured automatically. Use cases include optimizing onboarding flows, identifying drop-off points, and measuring feature adoption.