Hotjar
Hotjar is a behavior analytics and user feedback tool that helps website and product teams understand how users interact with their digital products. It combines heatmaps, session recordings, surveys, and feedback polls to visualize user behavior and gather qualitative insights. This enables teams to identify usability issues, optimize conversion funnels, and improve the overall user experience.
Developers should use Hotjar when building or maintaining websites or web applications to gain actionable insights into user behavior without relying solely on quantitative analytics. It's particularly valuable for debugging UX issues, validating design decisions, and understanding how real users navigate interfaces, which can inform front-end improvements and feature development. Common use cases include e-commerce optimization, SaaS product refinement, and content website engagement analysis.