In-App Purchases
In-App Purchases (IAP) is a monetization model for mobile and desktop applications that allows users to buy digital goods or services directly within an app. It enables developers to offer additional content, features, or subscriptions beyond the initial app download, such as premium upgrades, virtual currency, or ad removal. This system is typically integrated through platform-specific APIs provided by app stores like Apple's App Store or Google Play Store.
Developers should learn and use In-App Purchases when building apps that require recurring revenue, freemium models, or enhanced user engagement through microtransactions, such as in mobile games, productivity tools, or subscription-based services. It is essential for monetizing free apps, offering tiered features, and complying with platform guidelines for digital sales, as it provides a secure and standardized payment infrastructure.