Lead Nurturing
Lead nurturing is a marketing and sales methodology focused on building relationships with potential customers (leads) through targeted, personalized communication across their buyer's journey. It involves guiding leads from initial awareness to purchase readiness by providing relevant content and support, often automated through marketing technology. The goal is to increase conversion rates by keeping prospects engaged and addressing their needs over time.
Developers should learn lead nurturing when working in tech companies with B2B or complex sales cycles, as it helps optimize customer acquisition and retention in roles involving marketing automation, CRM systems, or data-driven product development. It's particularly useful for building features in marketing platforms, analyzing user behavior data, or integrating sales and marketing tools to improve lead-to-customer workflows.