Mailchimp Transactional
Mailchimp Transactional is a cloud-based email delivery service designed for sending transactional emails, such as password resets, order confirmations, and automated notifications. It provides robust APIs, real-time analytics, and deliverability tools to ensure emails reach recipients' inboxes reliably. Originally known as Mandrill, it was acquired by Mailchimp and integrated into their ecosystem while maintaining a focus on programmatic email sending.
Developers should use Mailchimp Transactional when building applications that require automated, high-volume email sending with detailed tracking and deliverability features, such as e-commerce platforms, SaaS products, or user authentication systems. It is particularly valuable for scenarios where email reliability and performance metrics are critical, as it offers SMTP and API integration, webhook support, and A/B testing capabilities to optimize email campaigns.