Manual Lead Qualification
Manual Lead Qualification is a sales and marketing process where human agents evaluate potential customers (leads) based on predefined criteria to determine their likelihood of becoming paying clients. It involves assessing factors like budget, authority, need, and timeline (BANT) or other frameworks to prioritize leads for follow-up. This method relies on direct interaction, such as phone calls or emails, to gather information and make informed decisions about lead quality.
Developers should learn this skill when working in customer-facing roles, such as sales engineering, technical support, or product management, to effectively identify and prioritize high-value prospects. It is particularly useful in B2B contexts where complex solutions require tailored assessments, helping teams allocate resources efficiently and improve conversion rates by focusing on leads with genuine interest and capability to purchase.