Manual SEO Audits
Manual SEO audits are a systematic process of manually reviewing a website to identify technical, on-page, and off-page issues that affect its search engine optimization (SEO) performance. This involves analyzing factors like site structure, content quality, backlinks, and user experience to uncover problems that automated tools might miss. The goal is to provide actionable recommendations to improve organic search visibility and rankings.
Developers should learn manual SEO audits when building or maintaining websites that rely on organic traffic, as it helps ensure sites are optimized for search engines and user experience. It's crucial for identifying complex issues like duplicate content, poor site architecture, or accessibility problems that automated tools can overlook. This skill is particularly valuable in roles involving web development, digital marketing, or e-commerce, where SEO directly impacts business outcomes.