Market Share
Market share is a business and economic concept that measures the percentage of total sales, revenue, or units sold in a specific market that a company, product, or service controls. It is calculated by dividing a company's sales by the total market sales over a given period. This metric is widely used to assess competitive position, industry dominance, and growth potential in various sectors, including technology, retail, and services.
Developers should understand market share when building products, analyzing competitors, or making strategic decisions, as it helps identify market leaders, trends, and opportunities for innovation. For example, in software development, knowing the market share of programming languages like Python or JavaScript can guide technology choices for projects, while in app development, it informs decisions about targeting platforms like iOS vs. Android based on user adoption rates.