Marketing Plan
A marketing plan is a strategic document that outlines an organization's marketing goals, strategies, tactics, and metrics for a specific period, typically one year. It serves as a roadmap for marketing activities, detailing target audiences, budget allocation, and performance evaluation methods to achieve business objectives such as increasing sales, brand awareness, or market share.
Developers should learn about marketing plans when working in product development, startup environments, or cross-functional teams to align technical efforts with business goals and customer needs. It helps in prioritizing features, understanding market positioning, and contributing to product success by integrating technical insights into broader strategic frameworks.