Mass Marketing
Mass marketing is a business strategy that targets a broad, undifferentiated audience with a single marketing message and product offering, aiming to reach as many potential customers as possible. It relies on mass media channels like television, radio, and print to distribute standardized campaigns, often focusing on building brand awareness and achieving economies of scale. This approach contrasts with more targeted methods, assuming that a large portion of the market has similar needs and preferences.
Developers should learn about mass marketing when working on products or services with universal appeal, such as consumer goods, software with broad utility (e.g., operating systems), or in industries where cost-efficiency through large-scale production is key. It's useful for understanding how to design and market applications that cater to a general audience, leveraging tools like analytics to optimize reach, though it's less effective in niche or highly segmented markets where personalized strategies are preferred.