Microsoft Advertising API
The Microsoft Advertising API is a programmatic interface that allows developers to automate and integrate advertising campaigns on Microsoft's advertising platforms, including Bing Ads and Microsoft Audience Network. It provides access to manage campaigns, ads, keywords, budgets, and performance data through RESTful endpoints, enabling custom applications and third-party integrations. This API supports various advertising formats such as search, display, and native ads across Microsoft's ecosystem.
Developers should learn the Microsoft Advertising API when building tools for digital marketing automation, data analysis, or custom dashboards for advertisers using Microsoft's platforms. It is essential for agencies, advertisers, or SaaS providers who need to automate campaign management, sync data with other systems, or create tailored reporting solutions. Use cases include bulk editing of ads, real-time bidding adjustments, and integrating advertising data into business intelligence tools.