methodology

Observational Study

An observational study is a research method in which investigators observe subjects and measure variables of interest without assigning treatments or interventions. It is commonly used in fields like epidemiology, social sciences, and market research to identify associations, patterns, or correlations in real-world settings. Unlike experiments, it does not involve manipulation of variables, relying instead on natural variation.

Also known as: Observational Research, Non-experimental Study, Correlational Study, Epidemiological Study, Field Study
🧊Why learn Observational Study?

Developers should learn observational studies when working on data-driven projects, such as analyzing user behavior in software applications, conducting A/B testing analysis, or performing market research for product development. It is essential for understanding causal relationships in observational data, which is critical in fields like healthcare analytics, social media analysis, and business intelligence to inform decision-making without experimental control.

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